Mr. Boisjoli is President and Chief Executive Officer of BRP since December 2003, when BRP became a standalone company. In October 1998, Mr. Boisjoli was named President of the Snowmobile and Watercraft division, the largest division of Bombardier Recreational Products Inc. In April 2001, he was given the added responsibility of managing the ATV division. Mr. Boisjoli joined Bombardier Recreational Products Inc. in 1989, after eight years in the pharmaceutical and road safety equipment industries. Mr. Boisjoli serves on the board of directors of McCain Foods Group Inc. since January 2019. Mr. Boisjoli received a Bachelor of Engineering from the Université de Sherbrooke. In April 2005, Mr. Boisjoli received the prestigious title of Executive of the Year by Powersports Magazine, the most important powersports magazine in the United States. Mr. Boisjoli was also named CEO of the year 2017 by the Canadian business newspaper Les Affaires.
An impressive breadth of personal and professional experience brought Karim Donnez to BRP as Senior Vice President, Strategy, Business Development & Transformation in 2015.
Born in Paris, France, Karim has lived and worked around the world. He’s passionate about family and adventure, and he loves getting out on Lake Michigan for watersports of all kinds. Karim is always ready to take on new challenges and learn from each lived experience. He’s a strong believer in the journey of life, not the destination.
A die-hard rugby fan, Karim was involved with the Canada Rugby League for years, both as a player and later as a certified coach. His team spirit and determination are evident in his professional life, as he brings his all to his work, driving himself—and those around him—to excel.
He came to BRP from Rio Tinto, where he held several leadership positions including General Manager, Refinery & Energy for Rio Tinto Kennecott. In those roles, he oversaw business transformation initiatives as part of corporate global functions.
Karim’s determination and relatability helped forge BRP’s business strategy, which was instrumental in BRP’s acquisitions of Alta Motors assets, leading to the creation of BRP EV, and subsequently Alumacraft, Manitou and Telwater. After the creation of the Marine Group in 2018, Karim took on its leadership in 2020.
Bernard Guy has enjoyed more than 30 years of experience with BRP. He has served in several management positions before he was named Senior Vice-President, Global Product Strategy in 2017.
Bernard was born in Sept-Îles, Quebec, and has been a die-hard fan of motorized sports for as long as he can remember. An adrenaline-loving rider to the core, he believes that there’s nothing like being out in the open air.
Bernard joined BRP in 1987 as a Project Engineer for Ski-Doo R&D and has moved up within the company ever since, contributing his knowledge and expertise to engineering, procurement, strategy and product planning. He is driven by product innovation and improvement, and shares BRP’s passion and determination to create the ultimate experience for our customers.
Bernard’s global vision truly came into play with the launch of the Can-Am brand. His focus and commitment to the brand propelled BRP from seventh to third place in the North American market. He also played a major role in developing BRP’s value proposition strategy – and the results for both the company and our dealers speak for themselves.
From the moment Anne-Marie LaBerge joined BRP in October 2016 as Senior Vice-President, Global Brands & Communication, she’s made her mark on the company’s DNA, winning our customers’ hearts and minds with a renewed focus on rider experience.
Born in Rochester, Minnesota, Anne-Marie discovered Quebec as a five-year-old on a sled behind her parents’ Ski-Doo. Her passions – family and adventure – took root at her family’s hunting and fishing camp, which she still loves to explore via snowmobile and ATV.
From her start at TELUS in 1996 to her appointment as Vice-President, Brand and Marketing Communications in 2009, Anne-Marie played a key role in growing the company to one of the best-known brands in Canada. Her visionary approach is what then led her to BRP, and her love of the outdoors was a natural fit with our adventurous spirit.
Anne-Marie’s client-centred approach and exceptional ability to think outside the box earned her several accolades, starting in 2011 with a Marketer of the Year award from Strategy magazine and the Québec Women in Business – Large Corporations award. She also received the prestigious CMO Club Marketing Innovation Award in 2017 and was recognized in 2018 as a marketing visionary of the year by Infopresse. In 2019, Anne-Marie was again nominated for the Marketer of the Year award from Strategy magazine.
Martin Langelier knows BRP inside and out, having been with the company since 2000, and has held the position of Senior Vice-President, General Counsel & Public Affairs since 2008.
Born in Hull, Quebec, Martin grew up on Montreal’s South Shore. He’s passionate about living an active lifestyle and spending time with his family – and not surprisingly, he often combines the two.
After practicing as a lawyer at a reputable firm in Montreal, Martin decided to enroll in an international business MBA program at the Birmingham Business School in the UK. He was then drawn to BRP’s global reach and human values, and joined the company in 2000. Martin’s dedication to helping communities led him to play a key role in the establishment of the company’s original Corporate Social Responsibility program in 2015.
Thanks to his extensive experience, Martin contributed in no small part to the company’s success, from weathering the economic crisis of 2008 – and emerging stronger than ever – to playing a key role when it became a publicly traded company.
Martin’s resourcefulness and determination to make this world a better place for future generations earned him a Lexpert Zenith award in 2018 as a change agent in the field of law.
Senior Vice-President, Design, Innovation & Creative Services, Denys Lapointe has been revolutionizing the world of motorsports since joining BRP in 1985.
Denys shares a long history with the company. Born in Quebec City, he spent part of his childhood in Valcourt, home of BRP’s global centre of expertise. He was quickly immersed in the world of motorsports, going on to become the excellent rider we know.
A passionate and truly creative force, Denys carved out a prominent position for himself within the company, quickly assuming the role of vice-president. He’s the mastermind behind the design and innovation philosophy at BRP – a philosophy that sets our products apart in the market.
Now at the head of a multidisciplinary design and innovation team whose members hail from the four corners of the globe, Denys continues to push the boundaries and imagine the future. He’s received scores of international design awards and lives by the mantra that races are won by looking forward.
Denys holds a Bachelor of Arts in Design from the Université du Québec à Montréal. He is a board member of the Centre de technologies avancées (CTA) BRP – Université de Sherbrooke and part of the following design associations: World Design Organization (WDO), Industrial Designers Society of America, Association of Canadian Industrial Designers, and Association des designers industriels du Québec. In 2017, Denys was inducted into the National Marine Manufacturers Association (NMMA) Canada Hall of Fame for his impressive contribution to the marine industry.
Ms. Le Breton has been with BRP since 2002. Up until January 2016, she was Vice-President, Human Resources for the Global Sales & Consumer Experience and Product Engineering & Manufacturing Operations divisions. Ms. Le Breton previously headed human resources for BRP’s International division operations from the Company’s offices in Lausanne. Prior to joining BRP, Ms. Le Breton worked in the aerospace division of Bombardier Inc. as human resources manager in Canada and the United States. Ms. Le Breton has a bachelor’s degree in industrial relations from Université de Montréal.
Mr. Martel is Chief Financial Officer since May 2014. Before his appointment, Mr. Martel was Vice-President, Strategic Planning and Business Development. Mr. Martel has been with BRP since 2004 and has assumed different roles in the finance function of increasing responsibilities, such as: Director, Financial Information, and Vice-President, Finance & Controls. Prior to joining BRP, Mr. Martel worked at Deloitte & Touche LLP as well as at Arthur Anderson LLP as a senior manager in the audit processes on public companies, where he was involved in various initiatives dealing with Canadian and US GAAP, public offerings, derivatives instruments, venture capital financing, etc. Mr. Martel has an undergraduate degree and a diploma in Chartered Accountancy from McGill University.
Josée Perreault joined BRP in October 2016 as Senior Vice-President, Can-Am On-Road and immediately dove in by revolutionizing the On-Road vehicle industry with the launch of the Can-Am Ryker. A real game-changer, this three-wheel motorcycle is the best in class for personalization and riding experiences. Now in her role as Senior Vice-President, Omnichannel Experience & Apparel, she’s streamlining BRP’s online and offline sales and take BRP’s fans on a truly exhilarating ride.
Born in Montreal, Quebec, Josée has worked on just about every continent, giving her a unique leadership vision and skills. A passionate global executive, she is always seeking adrenaline-laden adventures and challenges at the office and beyond.
Prior to BRP, Josée held various senior leadership positions at Oakley, moving up to Senior Vice-President, World Business. She contributed to the company’s success in many ways as a real driving force in the international growth, competitiveness and profitability of its retail, wholesale, web and franchise business. Among other achievements, she restructured the European sales and operations, established and developed the Canadian division, introduced Oakley owned retail and led all aspects of Oakley’s commercial activities across the globe.
Bringing together the best talent to promote, distribute and sell a brand and its products is what has motivated Josée throughout her career, and has earned her several awards. It’s also what inspires her to share her expertise as a board member of several companies. There is no challenge that Josée isn't up for.
Mr. Scullion is Senior Vice-President, Global Retail & Services - Powersports since 2018. Mr. Scullion joined the company in 1994 as a District Sales Manager and gradually worked his way up the ranks. From 2016 to 2018, he was Senior Vice-President and General Manager, Global Retail and Services and from 2014 to 2016, he was Vice-President and Regional Manager of BRP’s Western Europe, Middle East and Africa (WEMEA) region. Previously, he worked with the North American Parts, Accessories and Clothing (PAC) team for nearly ten years, six of those as Vice-President of PAC and Global Distribution. Under his leadership, the image of “accessorization and lifestyle” associated with BRP’s brands was transformed and BRP saw major growth in PAC revenues. Mr. Scullion has a Bachelor in Business Administration from Université Laval in Canada with a specialization in Finance.
Minh Thanh Tran joined BRP in 2017 as Director, Strategy Mergers & Acquisitions, and he’s been a driving force ever since. After holding increasingly important roles in strategic planning and development, in August 2020, he was appointed Vice-President, Corporate Strategy & Development and Global Transformation. In this new role, Minh Thanh will continue to seek out new opportunities for BRP around the world. He’ll also drive BRP’s growth through various business transformation initiatives.
Minh Thanh began his career in the world of investment and corporate banking at Lazard Frères & LLC and BMO Capital Markets in New York and Montreal.
Through his role in BRP’s initial public offering in 2013, Minh Thanh observed both BRP’s growth potential and its expertise in the industry, which led him to join the company a few years later. He sees his experience with BRP as a true adventure; for Minh Thanh, it’s all about the journey, the thrill of the ride.
At BRP, Minh Thanh built the Mergers and Acquisitions group. Four game-changing acquisitions swiftly followed: Alta Motors assets, Manitou, Alumacraft and Telwater. These acquisitions cemented BRP’s leading role in the recreational market and are sure to propel the company to further success for years to come.
A global citizen, Thomas was born in Hachenburg, Germany, and has lived and worked in various countries, including Austria, Canada, Germany, Spain and Japan, leading technological innovation and engineering teams for major companies. He holds a degree in Mechanical Engineering from RWTH Aachen University. Since 2018, he has been leading BRP’s global R&D and manufacturing operations as Senior Vice-President, Product Engineering and Manufacturing Operations for Powersports
Thomas has over 25 years’ experience in the automotive industry. His expertise, along with his hard work and dedication, has earned him several recognitions. He joined Mercedes-Benz AG in 1992 and subsequently held various positions with increasing responsibilities (amongst others, heading a team to work on the first fuel cell for mass production at Ballard Power Systems, leading the Mercedes Berlin plant, serving as founding General Manager of MDC Power – then a joint venture between Mercedes and Mitsubishi, and heading the R&D prototyping and testing activities for Mercedes Cars).
From his start at BRP’s European operations in 2014, Thomas went above and beyond, even occupying the positions of Vice-President, Powertrain at BRP-Rotax in Austria and Vice-President R&D/Operations in Austria and Finland at the same time.
Thomas’s passion for product and technology led his teams to develop and launch several ground-breaking Rotax powertrains, such as the 849 E-TEC for snowmobiles, the 1603 PWC engine, and the 915iS – he was one of the first to fly with this new game-changing aircraft engine. He credits BRP’s focus on ingenuity as the key to his success and motivation.
His innovative and enterprising spirit will no doubt improve the experience of generations of thrill-seekers to come.