Bernard Guy is Senior Vice-President, Global Product Strategy. Prior to his current position, Mr. Guy was Vice-President, regional general manager, North America at BRP since 2014. He also held the positions of Vice-President, Sales and Network Development, North America from 2012 to 2014, Vice-President, Sales and Marketing, Can-Am from to 2009-2012 and director, Can-Am Marketing from 2006 to 2009. Mr. Guy joined BRP as a project engineer for Ski-Doo snowmobile R&D in 1987. Over the course of his career, Mr. Guy held several roles of increasing responsibilities in many sectors of the business, such as engineering, process reengineering, procurement, business development, strategy and product planning. Mr. Guy holds a Bachelor in Mechanical Engineering (1986) and a Master of Business Administration (1992) from the Université de Sherbrooke in Canada.