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Management Team

Management Team
José Boisjoli, President and Chief Executive Officer

Mr. Boisjoli is President and Chief Executive Officer of BRP since December 2003, when BRP became a standalone company. In October 1998, Mr. Boisjoli was named President of the Snowmobile and Watercraft division, the largest division of Bombardier Recreational Products Inc. In April 2001, he was given the added responsibility of managing the ATV division. Mr. Boisjoli joined Bombardier Recreational Products Inc. in 1989, after eight years in the pharmaceutical and road safety equipment industries. Mr. Boisjoli serves on the board of directors of McCain Foods Group Inc. since January 2019. Mr. Boisjoli received a Bachelor of Engineering from the Université de Sherbrooke. In April 2005, Mr. Boisjoli received the prestigious title of Executive of the Year by Powersports Magazine, the most important powersports magazine in the United States. Mr. Boisjoli was also named CEO of the year 2017 by the Canadian business newspaper Les Affaires.

Karim Donnez, Senior Vice-President, Strategy, Business Development and Transformation

Mr. Donnez is Senior Vice-President, Strategy, Business Development and Transformation at BRP since July 1, 2015. Prior to joining BRP, Mr. Donnez was General Manager Operations – Refinery & Energy and member of the Rio Tinto Kennecott Executive Committee (Exco) and the Rio Tinto America Savings Plans Investment Committee. He was also General Manager Strategy and Commercial Investments for Rio Tinto Kennecott in Salt Lake City (U.S.A.) while being a member of the Investment Committee. Prior to this, Mr. Donnez was responsible for various business transformation initiatives as part of the corporate global functions at Rio Tinto, headquartered in London (U.K.). Mr. Donnez also worked several years at Accenture as a senior manager in the Management Consulting practice, focusing on strategy, post-merger integrations and change management mandates. Mr. Donnez holds a Master of Science degree in Engineering, from Arts & Métiers Paris Tech in Paris (France) and a Master in Business Administration (international strategy and finance) from HEC in Montréal (Canada).

Anne-Marie LaBerge, Senior Vice-President, Global Brands and Communication

Ms. LaBerge is Senior-Vice President, Global Brands and Communication since October 2016. Ms. LaBerge is a business executive with 20 years of brand and marketing experience in the telecommunications industry. Ms. LaBerge began her career in 1996 at TELUS, the second largest telecommunications company in Canada where she held various management positions including VicePresident, Brand and Marketing Communications until May 2016. In 2018, she was named one of the five “marketing visionaries” of the year in Québec as chosen by the editorial team of the Infopresse magazine. Ms. LaBerge won the CMO Club Marketing Innovation Award in 2017. She also received the 2011 Strategy Magazine’s Marketer of the Year award and the 2011 Québec Women in Business – Large Corporations award. She served on the Board of Directors of Imvescor, a Canadian public company in the restaurant industry from 2016 to 2018.

Martin Langelier, Senior Vice-President, General Counsel and Public Affairs

Mr. Langelier is Senior Vice-President, General Counsel and Public Affairs of BRP since 2014. In addition to his responsibilities relating to traditional legal services, he also oversees the management of intellectual property, product safety, product compliance, internal audit and public affairs at BRP. Mr. Langelier joined the company in 2000 and has since then held various roles within the legal department with increasing responsibilities, leading to his appointment as Vice-President, General Counsel and Secretary in 2008. Before joining the powersports industry, he worked in private practice for the legal firm DeGrandpré Chait LLP in Montreal, Canada. Mr. Langelier holds a Bachelor of Laws from the Université de Sherbrooke and a Master of Business Administration (MBA) in International Business from the Birmingham Business School, England. He is a member of the Barreau du Québec (Québec’s bar association) and also acts as a director on the board of directors of Manufacturiers et Exportateurs du Québec.

Denys Lapointe, Senior Vice-President, Design, Innovation and Creative Services

Mr. Lapointe is Senior Vice-President of Design, Innovation and Creative Services at BRP. Prior to his current position, Mr. Lapointe was Executive Vice-President of Design & Innovation (2008-2012), Vice-President Design & Innovation (2001-2008) and Vice-President Design Sea-Doo/Ski-Doo from 1995 to 2001. He joined the Company as a junior product designer for Sea-Doo watercraft in 1985. Mr. Lapointe holds a Bachelor of Arts in Design from the Université du Québec à Montréal. Mr. Lapointe is a board member of the Centre de technologies avancées BRP – Université de Sherbrooke (CTA). He is a member of the following design associations: the International Council Society of Industrial Designers, the Industrial Designers Society of America, the Association of Canadian Industrial Designers and the Association des designers industriels du Québec. Mr. Lapointe was inducted into the National Marine Manufacturers Association Canada (NMMA Canada) Hall of Fame in 2017 for his contributions to the marine industry.

Anne Le Breton, Senior Vice-President, Human Resources

Ms. Le Breton has been with BRP since 2002. Up until January 2016, she was Vice-President, Human Resources for the Global Sales & Consumer Experience and Product Engineering & Manufacturing Operations divisions. Ms. Le Breton previously headed human resources for BRP’s International division operations from the Company’s offices in Lausanne. Prior to joining BRP, Ms. Le Breton worked in the aerospace division of Bombardier Inc. as human resources manager in Canada and the United States. Ms. Le Breton has a bachelor’s degree in industrial relations from Université de Montréal.

Sébastien Martel, Chief Financial Officer

Mr. Martel is Chief Financial Officer since May 2014. Before his appointment, Mr. Martel was Vice-President, Strategic Planning and Business Development. Mr. Martel has been with BRP since 2004 and has assumed different roles in the finance function of increasing responsibilities, such as: Director, Financial Information, and Vice-President, Finance & Controls. Prior to joining BRP, Mr. Martel worked at Deloitte & Touche LLP as well as at Arthur Anderson LLP as a senior manager in the audit processes on public companies, where he was involved in various initiatives dealing with Canadian and US GAAP, public offerings, derivatives instruments, venture capital financing, etc. Mr. Martel has an undergraduate degree and a diploma in Chartered Accountancy from McGill University.

Josée Perreault, Senior Vice-President, Can-Am On-Road vehicles

Ms. Perreault is Senior Vice-President, Can-Am On-Road vehicles since October 2016. Ms. Perreault has over 23 years of experience in the international wholesale and retail business within the consumer goods industry. She served as the Senior Vice-President of World Business of Oakley from 2010 to 2015. She joined Oakley in 1994 as General Manager of the Montréal subsidiary. Ms. Perreault subsequently held numerous positions worldwide within Oakley in Paris and Zurich as the Regional Vice-President of Europe, Middle-East and Africa region. Prior to joining Oakley, Ms. Perreault held many positions in Canadian companies related to business and brand management. In the past, she also served as independent director on the board of directors of two public companies, namely Lumenpulse Inc. and of WSP Global Inc.

Sandy Scullion, Senior Vice-President, Global Retail and Services, Powersports

Mr. Scullion is Senior Vice-President, Global Retail & Services - Powersports since 2018. Mr. Scullion joined the company in 1994 as a District Sales Manager and gradually worked his way up the ranks. From 2016 to 2018, he was Senior Vice-President and General Manager, Global Retail and Services and from 2014 to 2016, he was Vice-President and Regional Manager of BRP’s Western Europe, Middle East and Africa (WEMEA) region. Previously, he worked with the North American Parts, Accessories and Clothing (PAC) team for nearly ten years, six of those as Vice-President of PAC and Global Distribution. Under his leadership, the image of “accessorization and lifestyle” associated with BRP’s brands was transformed and BRP saw major growth in PAC revenues. Mr. Scullion has a Bachelor in Business Administration from Université Laval in Canada with a specialization in Finance.

Tracy Crocker, President, BRP Marine Group

Mr. Crocker is President of BRP’s Marine Group since 2018. Prior to his current position, he was Senior Vice-President and General Manager of the Evinrude division. He also held the positions of Executive Vice-President and General Manager of Arctic Cat’s recreational off-road vehicles unit. Before entering the powersports industry, he worked for over 20 years in various general manager leadership positions for companies such as Ecolab, Nabisco and Pepsi in both North American and international roles. He spent the early part of his career in sales and marketing positions at Procter & Gamble. Mr. Crocker holds a Bachelor’s degree in Finance from the University of Iowa and a Master’s degree in Business Administration from Pepperdine University in California.

Bernard Guy, Senior Vice-President, Global Product Strategy

Bernard Guy is Senior Vice-President, Global Product Strategy since 2017. Prior to his current position, Mr. Guy was vice-president, regional general manager, North America at BRP since 2014. He also held the positions of Vice-President, Sales and Network Development, North America from 2012 to 2014, Vice-President, Sales and Marketing, Can-Am from to 2009 to 2012 and Director, Can-Am Marketing from 2006 to 2009. Mr. Guy joined BRP as a Project Engineer for Ski-Doo snowmobile R&D in 1987. Over the course of his career, Mr. Guy held several roles of increasing responsibilities in many sectors of the business, such as engineering, process reengineering, procurement, business development, strategy and product planning. Mr. Guy holds a Bachelor in Mechanical Engineering (1986) and a Master of Business Administration (1992) from the Université de Sherbrooke.

Thomas Uhr, Senior Vice-President, Product Engineering and Manufacturing Operations, Powersports

Thomas Uhr, Senior Vice-President, Product Engineering and Manufacturing Operations, Powersports

Thomas Uhr is Senior Vice-President, Product Engineering and Manufacturing Operations - Powersports since 2018. Mr. Uhr was General Manager of BRP-Rotax GmbH & Co. KG and VicePresident, Powertrain BRP and R&D/Operations of Lynx snowmobiles from 2014 to 2018. Mr. Uhr has worked in the automotive industry for more than 20 years. He holds a degree in Production Technology Engineering from the University of Aachen, Germany.